December 17, 2020
What Restaurants Need To Do To Compete With Home Delivery Meal-Kits
Since entering the food market, meal delivery kits like Hellofresh in Canada have gained popularity quickly and created a significant threat to the restaurant industry. The flexibility that comes with meal kits is to be envied because they accommodate a variety of diets and attractive packaging at reasonable prices.
From time to time, these home delivery meal kits offer discounts to repeat customers and even first-timers. Famous companies such as Blue Apron and Hello fresh have retained this market because of the numerous benefits that the meal kit delivery has to them, especially on labor cost savings because they do not require a large kitchen staff.
With more and more customers shifting to this flexibility, restaurants still have a chance to redeem themselves and compete with home delivery meal kits.
That said, here are some of the strategies that restaurants can apply to compete painlessly with the delivery meal kits:
Increase Innovativeness for customers to Enjoy Flexibility
While home delivery home kits are flexible to customers who need to prepare fast meals, they can also be inconvenient. The ingredients in the kit are measured according to their specific orders and thus might not accommodate another person, especially a visitor.
On the other hand, the kits cannot imitate the dining experience offered in restaurants. Other than the food, most customers are attracted more to the service offered. While at a restaurant, customers can enjoy a good atmosphere while dining.
Thus, restaurants can become more innovative by cooking flexible meal options and new menus that will attract more customers. Cooking a variety of healthier diets that have no allergies will also accommodate more customers.
Maximize the Use of Online Platforms
Meal delivery kits in Canada advertise their businesses by creating a positive notion of healthy meals cooked at home. They promote flexible recipes and organics ingredients that win customers’ attitude towards home delivery kits. Restaurants can also promote their products by using online platforms to showcase the many dishes that they cook.
They can introduce new healthier meals and even list the new practices used to make them increase customer loyalty. Customers are more delighted to know that sustainable and environment-friendly practices have been used to make foods.
Ensure Effortless Online Ordering
Effortless online ordering can contribute to positive reviews from customers. To compete with the home delivery kits, restaurants need to increase their online orders and guarantee customers fast delivery. They can even go ahead and make ordering and delivery possible throughout day and night to increase convenience. If such a plan is possible, customers will not have any reason to cook food at home.
Online delivery services have to be supported by easy reservations that will enable customers to take meals at their eatery based on the volume of orders and available space. Customers need to be guaranteed ample space when they require more tables for their guests.
A virtual management program can ensure that there is no overbooking which happens mostly with the traditional reservation plan. Besides, ample and attractive services for the guests will enable the restaurants to gain more recommendations and increase customers.
Making the customers shift to meal delivery kits can only be possible if restaurants pay critical attention to customers’ needs and preferences.